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Sophia Nadur

Iworkedasamarketer/innovatorwithinglobalFood&Drinkcompanies(Mars,Coca-Cola,Unilever,Kraft/Mondelez)for20+yearsinbothexistingandnewcategories.About15yearsago,Ibegantonoticeafundamentalshiftinconsumerattitudes&behaviortowardsfood&drink.Itriedtochangethings"fromtheinside"butthestatusquowasnotquitereadyfordisruption.SoIlefttheindustryin2007.Ispenttimequalifyingasalawyer(probablynottheusualthingtododuringa"midlife"crisis)untilIcouldseeclearlythenextstepi.e.switchtoworkingasan"extrapreneur"withfolkswhowanttoputhealthierfood&drinkintothehandsofconsumersinbothdeveloped&emergingmarkets.Today,Iworkwithbusinesses&individualsacrosstheUK,Europe,China,theCaribbeanetc.

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详细介绍

I worked as a marketer/innovator within global Food & Drink companies (Mars, Coca-Cola, Unilever, Kraft/Mondelez) for 20+ years in both existing and new categories. About 15 years ago, I began to notice a fundamental shift in consumer attitudes & behavior towards food & drink. I tried to change things "from the inside" but the status quo was not quite ready for disruption. So I left the industry in 2007. I spent time qualifying as a lawyer (probably not the usual thing to do during a "mid life" crisis) until I could see clearly the next step i.e. switch to working as an "extrapreneur" with folks who want to put healthier food & drink into the hands of consumers in both developed & emerging markets. Today, I work with businesses & individuals across the UK, Europe, China, the Caribbean etc.

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